Post Holdings enters strategic collaboration with plant-based meat startup Hungry Planet

0
6

The investment is part of a strategic collaboration with Post, which will help Hungry Planet​ expand distribution by leveraging relationships with retailers and distributors, said founders Todd and Jody Boyman, who said the parties may also collaborate on manufacturing and product development.

“Working closely with Post, we are accelerating the breadth of market we can reach by leveraging their established relationships with retailers and distributors,​” they told FoodNavigator-USA in an emailed statement.

“Additionally, we are partnering with Post to make new, innovative plant-based items that will further grow this exciting market segment.”

More protein and fiber, fewer calories, no saturated fat

Founded by the Boymans in 2016, Hungry Planet initially focused on the foodservice market (it’s available across the USA through Dot Foods and online at WebstaurantStore.com), but has recently made a push into retail with a new line of pre-cooked products, and now sells products via its own website​, costco.com, and soon, Amazon.  

While the plant-based meat category is becoming increasingly crowded, Hungry Planet differentiates itself in the market by offering a wider range of products (from beef, pork, chorizo and chicken to crab) with a cleaner label and more attractive nutritional profile, claimed the Boymans, who raised a $5.6m seed round in 2019 and are currently raising a Series A round, in which Post is a participant.

Hungry Planet’s classic beef 4oz patty – for example- has more protein (23g) and fiber (9g) than most rivals, including Beyond Meat and Impossible Foods, and no saturated fat (it uses sunflower oil rather than hard fats such as coconut oil).

LEAVE A REPLY

Please enter your comment!
Please enter your name here