ACANA adds high-protein treats, freeze-dried diets for dogs | 2021-01-15

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AUBURN, KY. — Champion Petfoods on Jan. 14 announced two new product offerings under its ACANA premium pet food brand: High-Protein Biscuits and Freeze-Dried food for dogs.

The brand’s new High-Protein Biscuits include four liver-based, limited-ingredient formulas — Chicken Liver, Beef Liver, Pork Liver and Turkey Liver — each with only five ingredients. Each treat recipe boasts 85% total protein from animal ingredients. They are available in two sizes for small breeds and medium to large breeds.

“At Champion Petfoods, we’re constantly dreaming up innovative ways to treat our pets,” said Ernie Ambrose, marketing director of treats at Champion Petfoods. “Our new ACANA High-Protein Biscuits are full of flavor from protein-rich meats and superfood sweet potatoes, all packed into tasty heart-shaped treats that will satisfy pups and give pet lovers a guilt-free way to show they care.”

After offering freeze-dried treats and kibble inclusions in the past, Champion has added fully Freeze-Dried Food formulas for dogs in four recipes: Free-Run Chicken, Free-Run Turkey, Ranch-Raised Beef and Duck. ACANA’s new freeze-dried dog foods are infused with bone broth, WholePrey animal ingredients, and 90% of the diets are quality animal ingredients.

“This January, we’re resolving to continue pushing the bar when it comes to pet food,” said Keith Arnold, director of breakout innovation at Champion Petfoods. “We’re thrilled to introduce this new line of ACANA Freeze-Dried Food, giving pet lovers a convenient way to serve their dogs all the benefits of raw nutrition, with the added bonus of a savory bone broth infusion, for an easy and delicious mealtime upgrade.”

These four new ACANA Freeze-Dried dog diets are available in patties or morsels, so pet owners can feed them as a complete-and-balanced diet or as a meal topper.

Both of these new products will be produced at Champion Petfoods’ DogStar Kitchen in Auburn. High-Protein Biscuits and Freeze-Dried Food products will be available in select stores and online starting this month. Champion said it plans to offer these new products in the Canadian market starting in February.

Read more about Champion Petfoods’ DogStar Kitchen in our exclusive processor profile.

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