Chocolate Makers Are Having a Hard Time Cutting Down on Sugar

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LONDON—A longstanding push to slash sugar in chocolate has stalled, leaving confectionery makers in a sticky situation amid the threat of regulation that could hit sales.

In the U.K.—where people eat more chocolate per head than anywhere but Russia—a government report shows the industry has made little progress toward a 2020 deadline to cut sugar. That has prompted health campaigners to call for a tax on chocolate similar to a levy on sugary soft drinks, which in several countries has reduced consumption or propelled reformulation.

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