“As fitness continues to grow so does the popularity of protein. At the same time, choosing a protein powder for most of us can be overwhelming at best,” said Jay Jacobsen, Director, Global Brand Education and Advocacy, Glanbia Performance Nutrition / Optimum Nutrition.
November 03, 2020
So you’ve made the decision to start working out. You bought the shoes, joined the gym, started the fitness log, and are reading everything you can about fitness and nutrition. Suddenly you’re inundated with information and two words that have never been part of your vocabulary–let alone part of your diet–are everywhere: whey protein.
But isn’t that just for professional athletes? The more you research whey protein, though, the more you’re convinced that you should incorporate it into your life. But where does it come from?
In Episode 6 of Season 3, Tomorrow’s World Today learns more about OPTIMUM NUTRITION® and GOLD STANDARD 100% WHEY. Viewers will join field reporter Tamara Krinsky on a journey to learn about whey, which is the liquid part of milk that separates during the cheese-making process, and how it is turned into a protein powder that helps fuel athletes around the world.
OPTIMUM NUTRITION is owned by Glanbia, the global nutrition group that is one of the largest cheese and dairy producers in the world. Glanbia, whose name literally translates to “clean food,” has the purpose of delivering better nutrition for every step of life’s journey, and this especially holds true when it comes to the creation of whey protein powder. As more and more consumers are concerned with how products are made, Glanbia and OPTIMUM NUTRITION can quell any fears through their strong commitment to bringing quality products to consumers.
TWT viewers will learn that to create a high-quality whey protein, the process humbly begins on a farm. Krinsky visits Glanbia’s Cheese Manufacturing Plant in Twin Falls, Idaho, which is one of the largest whey protein manufacturers in the world. From there, the product moves to the OPTIMUM NUTRITION Global Headquarters in Downers Grove, Illinois where scientists work to ensure that the product the consumer receives meets the GOLD STANDARD 100% WHEY guidelines.
“As fitness continues to grow so does the popularity of protein. At the same time, choosing a protein powder for most of us can be overwhelming at best,” said Jay Jacobsen, Director, Global Brand Education and Advocacy, Glanbia Performance Nutrition / Optimum Nutrition. “Collaborating with Tomorrows World Today is an incredibly exciting opportunity for us to help demystify the confusing world of whey protein and show clearly the reasons from start to finish why Optimum Nutrition Gold Standard 100% Whey Protein is the most awarded best-selling whey protein powder in the world.”
In this fitness and nutrition-focused episode, viewers will also meet Julian. Julian isn’t a professional athlete; like many of us, he simply wants to make fitness and nutrition a priority in his life. Also like many of us, he’s intimidated by the idea of adding supplements to his routine but he works with OPTIMUM NUTRITION ambassador athletes to develop a wellness program that will allow him to reap the benefits of fitness and nutrition changes by incorporating a balanced diet and regular exercise routine, along with OPTIMUM NUTRITION products, into his daily life.
“We live in a very real way the Glanbia mission of providing nutrition for every step of life’s journey. Our people take great pride in knowing that the products made within our facilities are used to provide high-quality nutrition from infants to aging. We feed the world,” said George Chappell, Senior Vice President, Dairy Operations, Glanbia Nutritionals.
To learn more about the “whey” OPTIMUM NUTRITION is revolutionizing the wellness industry, tune in for the sixth episode of season three of Tomorrow’s World Today, airing on Saturday, November 7 at 8:30 am ET/PT on Science Channel and Sunday, November 8 at 6:30 am ET/PT on Discovery.
About Tomorrow’s World Today
Season three of this family-friendly, cutting-edge television show travels the world in search of innovative pioneers who are creating new ways to utilize our natural and technological resources for a more sustainable lifestyle. Tomorrow’s World Today has a home base in Pittsburgh, PA, one of the nation’s most progressive tech landscapes, home to Duolingo, the most downloaded educational app in the world, and UBER’s flagship location for autonomous transportation.
About OPTIMUM NUTRITION
OPTIMUM NUTRITION (“ON”) was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON manufactures items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand’s GOLD STANDARD 100% WHEY is universally recognized as one of the world’s best-selling whey protein powder products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 120+ countries around the world. Learn more at https://www.optimumnutrition.com/.
Glanbia is a global nutrition company, whose purpose is to deliver better nutrition for every step of life’s journey. Glanbia has deep roots in the dairy industry and has become the world’s leading producer and marketer of quality performance and lifestyle nutrition products supporting active lifestyles. Its success as a global provider of innovative nutritional solutions is supported by significant investment in research and development. With a total group turnover of €4.8 billion in 2019, 7,400 employees, and a presence in 34 countries worldwide, Glanbia’s vision is to be one of the world’s top-performing nutrition companies, trusted to enrich lives every day. For further information on Glanbia, visit http://www.glanbia.com
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