The Protein Project: Research Reveals Kiwis Need Better Education On Nutrition Fundamentals


20 October 2020 – Despite living in a
country where health and wellbeing is among the top 10
concerns for New Zealanders[1],
new research released today has revealed that New Zealanders
need further education on the fundamentals of eating a
balanced and nutritious diet.

Kiwi-owned company,
Tasti, has commissioned a study[2]
to assess how much knowledge the nation has around protein
intake and probiotic benefits. It comes as the snacking
favourite launches its brand-new Protein+ Probiotics bar,
developed to keep consumers feeling fuller for

Tasti’s Protein Project Study shows
that while more than half of us have a genuine interest in
meeting our daily nutritional needs (60%), more than three
quarters of us do not know enough about ingredient intake,
such as how much protein to consume each day

Registered nutritionist, Dr Mikki Williden, who
helps educate New Zealanders on the nutrition required to
suit their individual needs, says, “Protein is one
ingredient that has many misconceptions. Most people
incorporate an adequate amount of protein in their evening
meal and think this does the trick, but the distribution of
protein is important.

“Having the right amount in
early meals, and/or planned snacks throughout the day, is
essential to meet our daily needs. This also helps prevent
fluctuating blood sugars that can cause energy dips, and
keep us fuller for longer – preventing a 3pm dive into the
vending machine.

“It’s great to see additional
higher protein convenient options out there that make
protein more available when you haven’t had the
opportunity to prepare food in advance.”

Tasti has
consistently been innovating in New Zealand’s snack market
and was the first to introduce Protein Nut bars in 2013. The
new Protein+ Probiotics bar combines carefully selected
superfood ingredients with a natural source of plant-protein
– leaving consumers feeling fuller for longer, as well as
combining the power of probiotics to aid

Josette Prince, Managing Director of Tasti,
says the latest research shows there is room to educate
Kiwis on the benefits of protein and probiotics, as well as
how much they should be consuming – particularly when
looking at the snacking category.

“We saw a gap in
the market to introduce a new bar which combines protein and
probiotics in an easy on-the-go snack. This is the first
time we’ve combined protein and probiotics, and we know
this innovation will be beneficial to our

The Protein+ Probiotics range is
formulated with a light and crispy nut bar with wholesome
ingredients and a delicious choc base. Each bar contains 25%
plant-based protein, with a good source of fibre and
carefully selected superfood ingredients.

The new
range is available in three flavours including: Manuka Honey
+ Almond, Mango + Coconut, and Red Berries.

can find the new Protein+ Probiotics bars at New World and
Pak N Save in the North Island and Countdown stores
nationwide. The snack bar retails for $4.89 and will be
available for purchase in stores from


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