Herbalife Nutrition Survey Reveals Asia Pacific Consumers Have a Clear Vision for Healthy Aging, But Fear of Illness Due to Lower Immunity Topped List of Aging-Related Worries


  • Survey reveals that less
    than three in 10 Asia Pacific consumers are confident in their ability to age

HONG KONG, CHINA – Media OutReach – 24
September 2020 – Premier global nutrition company,
Herbalife Nutrition, today
released findings from the 2020 Asia Pacific Healthy Aging Survey, which revealed
that Asia Pacific consumers have a clear vision of what healthy aging means to
them, but less
than three in 10 consumers had the confidence to age healthily, with the fear of
falling ill due to lower immunity as their top worry.

To shed light into Asia Pacific consumers’
aging-related fears, concerns, confidence levels and actions, the survey polled
equal numbers of Generation Z (18 – 23 years), Millennials (24 – 39 years),
Generation X (40 – 55 years) and Boomers+ (55 years and above) in 11 markets
including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines,
Singapore, Taiwan, Thailand and Vietnam.

is the third edition of our survey designed to uncover concerns about aging
across demographic groups and markets in Asia Pacific, the region with the
highest average life expectancy in the world,” said Stephen Conchie, Senior
Vice President and Managing Director, Herbalife Nutrition Asia Pacific. “The
findings showed that many people worry about falling ill due to lower immunity
as they age – a likely result of their changing health concerns due to the
ongoing pandemic. Additionally, we also observed that consumers in Northeast
Asia markets, where an aging population is particularly notable, have lower
levels of confidence in their ability to age healthily compared to their
Southeast Asia counterparts.”

“As Healthy Aging Month falls in September, this is an opportune time for
us to deepen awareness about the need to take steps towards healthy aging
earlier in life. At Herbalife Nutrition, we believe that a healthy diet and an
active lifestyle can play a part in slowing down or preventing many age-related concerns from materializing.” he added.

Defining Healthy Aging

When asked to define healthy aging in more tangible
terms, Asia Pacific consumers painted a positive picture. Respondents shared
that healthy aging is about being mentally active and sharp (61 percent), physically
active (57 percent), not suffering from any chronic or acute illness (56
percent), living a free and independent life (52 percent) and not being a
burden to their family as they age (51 percent).

Aging-Related Concerns

Over half (54 percent) of Asia Pacific consumers
believe that discussions on how to age healthily should begin between the ages
of 30 and 49. The most common reason given for postponing discussions about
aging was that they are still young, followed by the prioritization of their
present health and lifestyle.

For those who are concerned about aging, two-thirds
(60 percent) of consumers started to have concerns between the age of 30 and 59,
with bone- and joint-related issues topping the list of specific health
concerns, followed by brain-related and eye-related issues.

Fear of Aging

Only three in 10 (28 percent) Asia Pacific consumers
expressed confidence in their ability to age healthily. Consumers in Southeast
Asia were generally more confident than those in Northeast Asia. Indonesia had
the greatest confidence (61 percent), followed by Malaysia (44 percent) and the
Philippines (43 percent). On the other hand, consumers in Korea (17 percent),
Taiwan (17 percent), Hong Kong (13 percent) and Japan (9 percent) displayed the
lowest confidence across the Asia Pacific region.

Across the different demographic groups, younger consumers such as the Generation
Z (31 percent) and Millennials (32 percent) displayed greater confidence in
their ability to age healthily as compared to their older Generation X (26
percent) and Boomers+ (24 percent) counterparts.

The fear of falling ill due to lower immunity
emerged as the top aging-related worry.

  • Two in five (38 percent) respondents worry about
    falling ill due to lower immunity as they age.
  • One
    in five (18 percent) worry that visible signs of aging will change their
  • One
    in five (18 percent) fear that they might become less independent as the body
    becomes weaker.

Regarding the potential aging-related effects that
consumers will experience:

  • 65 percent of respondents believe that they would
    experience a decrease in mental acuity;
  • 57 percent believe that they would most likely
    suffer from chronic or acute illnesses or ailments;
  • Half believe that they will participate in fewer
    physical activities and be physically weaker as they grow older.


Taking Steps Towards
Healthy Aging

Nonetheless, the majority of Asia Pacific consumers
understand the importance of healthy aging, with seven in 10 consumers (73
percent) having taken steps to help age healthily. The steps taken include:

  • Making
    better nutrition choices (73 percent).
  • Engaging
    in more regular physical activities (69 percent).
  • Engaging
    in mentally-stimulating activities or hobbies (50 percent).
  • Taking
    supplements that promote healthy aging (46 percent).
  • Going
    for more regular health check-ups (42 percent).

Across the demographic groups, a larger proportion
(75 percent) of older consumers such as the Boomer+ have taken steps towards
healthy aging as compared to their younger Generation X (70 percent) and
Millennial counterparts (71 percent). The Generation Z consumers also seem to
be the group that is least likely to take steps towards healthy aging, with
only 65 percent having done so.

 “Most Asia
Pacific consumers have already begun to consider adopting positive habits to
age more healthily. However, with the fear of aging being prominent among
consumers, we see a crucial need to help them strengthen their confidence in
their ability to take proper actions. We believe that by sharing education on
adopting the right nutritional habits and appropriate physical activities, we
can help people find the right path towards healthy aging,” said Conchie.

About Herbalife Nutrition

Nutrition is a global company that has been changing people’s lives with great
nutrition products and a proven business opportunity for its independent
distributors since 1980. The Company offers high-quality, science-backed
products, sold in over 90 countries by entrepreneurial distributors who provide
one-on-one coaching and a supportive community that inspires their customers to
embrace a healthier, more active lifestyle. Through the Company’s global
campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing
nutrition and education to communities around the world.

For more
information, please visit IAmHerbalifeNutrition.com.


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