Immune Health Supplements Market Exhibit 7.4% CAGR and Reach USD 29.40 Billion 2027; Rapid Changes in Lifestyles to Bolster Growth, says Fortune Business Insights™

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Pune, Sept. 23, 2020 (GLOBE NEWSWIRE) — The global immune health supplements market is likely to grow astonishingly backed by the increasing popularity of non-GMO and organic ingredients amongst the masses. The trend is further resulting in the rising purchase of organic immunity health supplements worldwide. The report further states that the immune health supplements market size was USD 16.32 billion in 2019 and is projected to reach USD 29.40 billion by 2027, exhibiting a CAGR of 7.4% during the forecast period.

This Report Answers the Following Questions:

  • Which are the market drivers, hindrances, and dynamics?
  • Will the companies adopt new strategies to compete in the market?
  • Which segment is expected to dominate the market in terms of share?
  • How will COVID-19 help in generating more sales of immune health supplements?

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Key Players Aim to Gain Competitive Edge by Developing Novel Supplements

The companies present in the market are mainly focusing on scientific research activities to develop innovative immune health supplements for generating more sales. Some of them are also adopting the strategy of mergers and acquisitions to strengthen their product portfolio. Below are two of the latest industry developments:

  • May 2020: Ancient Nutrition launched a new range of SBO Probiotics consisting of four innovative products, namely, Men’s and Women’s, Gut Restore, and Ultimate. These are created by combining superfoods and strain-diverse soil-based organisms (SBO) probiotics. These would help in supporting the immune system and gut health.
  • April 2020: Royal DSM successfully acquired Glycom A/S, a supplier of Human Milk Oligosaccharides (HMO). The deal required an investment of €765 million. It would aid Royal DSM in adding HMOs to its product offerings and in providing novel solutions to its consumers.

The outbreak of the COVID-19 pandemic has halted the manufacturing and production processes of numerous companies. However, some of them have resumed operation by reducing their workforce and maintaining social distancing. With time and perseverance, we will be able to overcome this phase. Our reports provide accurate details about the effects of the pandemic on every market. You can select the business strategy of your choice to intensify competition.

To get to know more about the short-term and long-term impacts of COVID-19 on this market, please visit: https://www.fortunebusinessinsights.com/immune-health-supplements-market-103319

A Need to Reconsider Health Owing to COVID-19 will Skyrocket Demand

The COVID-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and well-being by the masses. They are persistently striving to dodge any type of infectious disease by consuming immunity boosters equipped with omega-3 fatty acids, mineral supplements, herbal extracts, and vitamins.

One of the significant challenges that may occur is the disruptions in the supply chain network. The Nutrition Business Journal mentioned that in April 2020, the purchase of these health supplements increased at a fast pace.

However, some of these supplements may cause adverse effects if blended with other medicines or consumed before surgery. Many of these products remain untested on pregnant ladies and children. This is a major factor that may hamper the immune health supplements market growth during the forthcoming years.

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North America to Lead Owing to Rising Prevalence of Obesity & Diabetes

Geographically, North America procured USD 5.89 billion in 2019 in terms of revenue. This region is set to lead in the near future backed by the rising awareness among people about health and self-wellness. Besides, the increasing prevalence of lifestyle diseases, such as diabetes and obesity would contribute to the market growth in this region.

The region will be followed by Asia Pacific because of the rapid urbanization that is further making people shift towards immunity health supplements. Coupled with this, the increasing changes in lifestyle and rising health consciousness would propel the market growth in this region. Owing to COVID-19, the region is experiencing high demand for products infused with elderberry, zinc, vitamin C, and D.

Fortune Business Insights™ lists out the names of all the immune health supplements producers operating in the global market. They are as follows:

  • Herbalife Nutrition (California, United States)
  • Nutramax Laboratories (Maryland, United States)
  • BioGaia (Stockholm, Sweden)
  • Blackmores Limited (New South Wales, Australia)
  • Glanbia, Plc (Kilkenny, Ireland)
  • Royal DSM (Heerlen, Netherlands)
  • Alticor Inc. (Amway) (Michigan, United States)
  • USANA Health Sciences (Utah, United States)
  • Bayer AG (Leverkusen, Germany)
  • NOW Foods (Illinois, United States)
  • Pfizer (New York, United States)
  • Other key market players

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Segments Covered in the Immune Health Supplements Market Report

By Ingredient Type

•              Vitamins

•              Minerals

•              Herbal Botanical Extracts

•              Probiotics

•              Amino Acids

•              Omega 3-fatty acids

•              Others

By Form

•              Soft Gels/Capsules

•              Tablets

•              Powder

•              Liquids

•              Others

By Source Type

•              Plant-Based

•              Animal-Based

By Distribution Channel

•              Pharmacies and Drug Stores

•              Hypermarket/Supermarket

•              Online Stores

•              Specialty Store

•              Others

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