World’s First Carbon Positive Plant-Based Superfood Bars With Compostable Packaging

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Impact Snacks is the newest plant-based startup in town and is the world’s first snack company that reclaims 100% of its carbon footprint. Based in Boston, the company will launch this month its first product, a plant-based superfood bar packaged in a home-compostable wrapper, which will be supported by a social and environmental impact program. 

Four years ago, Corey Nobile and Nick Oliveri embarked on a mission to set up a company that can make people and planet-forward decisions easy for consumers. This month, Impact Snacks became a reality after being fully funded by a Kickstarter campaign, surpassing its goal of US$20,000 in just 13 hours. As of right now, the initiative is 200% funded with still 3 days to go. 

Their first product, set to launch this September, is a 100% plant-based, vegan-friendly snack bar packed with superfood ingredients, which reclaims more carbon than it makes and produces absolutely no plastics

There will be two flavours – Dark Chocolate Brownie Superfood Bar and Iced Caramel Latte Superfood Bar – and both are made from healthy whole food ingredients such as lion’s mane, an energising brain food that is touted to improve brain function and reduce anxiety, and contain at least 6 grams of prebiotic fibre. These bars are then encased in a biodegradable and home-compostable wrapper, which the startup spent 1000% more on the design and sourcing compared to traditional consumer packaged goods brands. 

Read: 6 sustainable packaging startups solving plastic waste

Each snack bar’s carbon footprint is tracked through a life cycle analysis, which takes into account harvest, production, packaging and shipping, and then Impact Snacks offsets it completely. According to the startup, of the 0.38 pounds of carbon produced by each bar, they reclaim 1 pound or 250% more than the original offset – making it the first snack company that actually takes away more carbon than it produces. 

Early on, consumers will have the choice of either contributing to tree planting projects for reforestation in tropical or arid regions, or (with every pound of carbon credits being equivalent to 30 watts of solar energy) contributing to renewable energy projects such as our first one – a solar farm in Jackson, Tennessee!

Corey Nobile & Nick Oliveri, Co-Founders of Impact Snacks

Bars can be purchased through a flexible monthly subscription plan, and each customer can choose using their app the social and environmental impact they want to make. Each month, the Impact Snacks community will choose which program they would like to support, from funding additional carbon offsetting projects to a social cause, using their carbon credits assigned to them for purchasing a bar

Impact Snacks has now evolved into a fully realized initiative to not just provide high-value accessible nutrition, but reflects what we think companies need to be: responsible corporate citizens who are helping to create the world we all want to live in.

Corey Nobile & Nick Oliveri, Co-Founders of Impact Snacks

“Early on, consumers will have the choice of either contributing to tree planting projects for reforestation in tropical or arid regions, or (with every pound of carbon credits being equivalent to 30 watts of solar energy) contributing to renewable energy projects such as our first one – a solar farm in Jackson, Tennessee!” said the co-founders.

 An “Impact Story” is then provided each month to keep customers up-to-date on the progress of these initiatives. 

Writing about the support that they have received, co-founders Nobile and Oliveri said: “Impact Snacks has now evolved into a fully realized initiative to not just provide high-value accessible nutrition, but reflects what we think companies need to be: responsible corporate citizens who are helping to create the world we all want to live in.” 

All images courtesy of Impact Snacks.

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