Hollywood actress Kate Hudson has announced that she will be launching a new plant-based natural body nutrition company this August. Called InBloom, the brand will offer non-GMO, plant-based, synthetic-free and eco-friendly wellness supplements. Hudson revealed that she decided to launch her new venture earlier she originally intended because pandemic has highlighted the importance of health for everyone.
Hudson recently announced that she is now expanding her health and wellness empire and entering into the nutrition space with InBloom, a new plant-based nutrition brand. According to the Bride Wars star, the brand will offer 100% plant-based, non-GMO, synthetic-free and eco-friendly health powder supplements and will launch this month.
In a video published on her Instagram account, Hudson said: “I can’t wait to share this with you. I’ve created, with the most amazing team, a body nutrition company.”
“It will support whatever you’re going through – your dailies and also anything else to assist certain things in your life, whether it be your sleep patterns or your cognitive function.”
She shared that she had originally wanted to release the brand next year, but the coronavirus pandemic had moved her plans forward and she felt it was the right time to offer consumers something that is focused on health above all else.
“I pushed it forward because I just felt now more than ever I wanted to be able to talk with you guys about health. I wanted to share with you the things that I’ve learned,” the Fabletics co-founder explained.
I can’t wait to share this with you. I’ve created, with the most amazing team, a body nutrition company.
So far, there are six powder-form supplements planned for the launch. Each blend will target different areas of wellness, and are made using whole food plant ingredients, including adaptogens, herbs, mushrooms, nutrients and vitamins. They will retail from US$49 to US$59, and consumers can choose between 4-ounce, 6-ounce and 21-ounce containers.
Recent scientific research has underscored the health benefits of consuming plant-based foods. Last month, researchers found that diets high in plant protein is associated with a lower risk of death from all causes, lending support to a previous study that found simply replacing meat with pulses and grains could have a profound effect on lowering the risk of death from heart disease.
Plant-based diets are also much healthier for the planet. Last year, an Oxford University study found that healthy plant-based foods were almost always associated with a smaller carbon footprint, water use and pollution.
Lead image courtesy of Patrick McMullan via Getty Images.