From snacks celebrating diversity to organic Babypops designed for little fingers

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Inspiring diversity and art

Mezcla – which means ‘mixture’ in Spanish – is launching its flagship range of vegan, gluten-free protein bars that feature international flavours: Japanese Matcha Vanilla, Mexican Chipotle Hot Chocolate, and Peruvian Cocoa Peanut Butter.

“We’ve really put a lot of thought into the food and its packaging. Everything about what we have designed is meant to really captivate the consumer,”​ said Griffin Spolansky, Mezclan cofounder.

“Take a look at our wrappers, now look closer, do you see that QR code featured in the centre? It encourages people to actually interact with their food. Not only does it unlock a virtual art gallery, but it also celebrates the ingredients in each flavour by giving you a deep dive into what’s inside and where it came from.”

By scanning the QR code on the front of the pack, users can explore the bar’s ingredients, as well as participate in the #MezclaMovement, an art initiative that features user-submitted art that changes periodically. The #MezclaMovement also reserves a portion of the bar’s proceeds to support art programmes in schools across the US. By doing so, Mezcla hopes to help foster a love of art and a celebration of diversity within the next generation.

“Mezcla is a dream come true. I am so happy that I have the opportunity to create such a beautiful and meaningful product. Seeing the bars on the shelves is truly something special,”​ added cofounder Coco Sotelo.

The startup has raised $250,000 in pre-seed funding and is rolling out its snacks in Walmart this month. Also available online.

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