‘The fight for snack share just headed online’

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Over the past two months as Americans shifted to an at-home lifestyle, PeaTos saw massive growth online with its PeaTos Variety Pack, according to founder and CEO Nick Desai.he world battles an unprecedented pandemic that is keeping people at home, the fight for snack share just headed online,” ​said Desai.

“Now, as the world battles an unprecedented pandemic that is keeping people at home, the fight for snack share just headed online,” ​said Desai.

The DTC website launch comes just a week after PepsiCo and Frito Lay launched its two new DTC websites​, PantryShop.com and Snacks.com.

PeaTos, which has always been available to consumers online through its company website and Amazon, said BetterSnacks.com is essentially a transformation of its regular website into a storefront that makes buying PeaTos snacks a smoother process.

“Before, e-commerce was a small part of our business and we were doing it mainly through Amazon,” ​Desai told FoodNavigator-USA, adding that he expects e-commerce to represent roughly a third of its sales. Online sales for the PeaTos brand tripled in the month of April, and Desai expects the same level of demand to continue for some time.

BetterSnacks.com will feature PeaTos entire product range, including bestsellers, Classic and Fiery Hot Curls, and new products including Classic Onion and Fiery Onion Rings. 

Somewhere down the line, Desai said the company would like to partner with other non-competitive better-for-you snacks products to bundle with PeaTos products.

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