Global Superfood Market to Receive Impetus from Increasing Need for Food with Higher Nutritional Value | FMI

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VALLEY COTTAGE, N.Y. – Growing awareness about numerous advantages of superfood consumption remain key market growth lever. Market players will profit by increasing disposable incomes of consumers who are willing to spend more on food products with high nutrition value. Rapid urbanization, growing middle-class populace, and their expanding buying power will further push growth of the superfood market. Growing preference for vegan diet among a growing number of consumers is leading to realignment of manufacturers’ marketing strategies.

Among different types of superfood accessible in the market, consumer interest in fruits is increasing at a noteworthy pace. With shoppers getting progressively cognizant regarding what they eat in a day, fruit sales are set to grow strong going forward. Additionally, social media and easy access to data using the internet have been critical in helping shoppers understand various health advantages of superfood, thereby potentially raising its sales around the world.

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Superfood market growth is impacted by rising tendency towards trendy diets to changing food preference for baby boomers. Additionally, rising geriatric populace and food innovations will continue to support the market expansion over the forecast period.

superfood market by product

Increasing
Need from Confectioneries and Bakeries to Boost Market Growth

Growing demand for superfood relates directly to rapid expansion of the food & beverage sector. For example, sales of superfood are growing on a significant pace in the recent years, which is inferable from growing application in confectioneries and bakeries. Superfood is also gradually making great strides in the beverage sector. Increasing focus on healthy lifestyle and wellbeing is reflected in changing demand for beverages. To stay ahead of the curve, beverage manufacturers are presenting products based on fresh vegetables, and fruit drinks and juices, which is likely to give momentum to the superfood market.

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Due to expanding competition, superfood market participants are concentrating on improving their online presence and sourcing procedures. The superfood market provides scope for the entrance of new participants, propelled in bulk by significant shift in towards healthy food. On the other hand, established participants in the worldwide superfood market are concentrating on expanding their regional footprint and enhancing their profitability through robust investment in product innovation.

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