CoreFX CEO talks convenient, healthy fats and ambitions to become ‘holistic nutrition and wellness company’

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Speaking to CEO Denis Neville, at the SupplySide West trade show in Las Vegas, Neville reiterated that fats aren’t just ‘back’, but that healthy fats from recognizable sources are ‘here to stay’​. However, the fats and oils market is a much broader and diversified place than it was just a decade ago.

“Consumers are far more knowledgeable about what they’re putting in their bodies and what the positive effects are and the negative effects,”​ Neville told FoodNavigator-USA. 

“Consumers are driving the agenda more so than ever. What we need to do as food scientists and manufacturers and creators of these ingredients is educate so that the right information is there and that we do the hard work up front.”

Ketogenic lifestyle drives demand for plant-based fats and oils

As the ketogenic lifestyle has gained popularity and become more mainstream with consumers, CoreFX has seen increased demand for its 95% grass-fed powdered butter ingredients, which function well in snacks, dry mixes, bakery products, and beverages.

Neville also noted the keto diet is driving demand for plant-based fats and oils as well, an area where the company has built a robust portfolio of ingredients including its NutriCore dry avocado oils. 

Other in-demand plant-based fats and oils include vegan-friendly omega oil from algae, that like its fish oil counterpart contains significant levels of the long chain omega-3 fatty acids EPA and DHA. The company’s Sacha Inchi dry powdered oil was also highlighted at the show, and Neville believes the superseed from the Peruvian rainforest will be a hot ingredient, and that by selling it in a dry, powdered format brands and manufacturers can achieve nutritional potency and convenient formulation.

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