Will fruit-infused water be a substitute for carbonated soft drinks?


According to a recently published report on the fruit-infused water market, which includes the global industry analysis 2014-2018 and opportunity assessment 2019-2029, and projects that the fruit-infused water is expected to reach – $14.7 billion by the end of 2019 in terms of value, and is forecast to reach – $31 billion by the end of 2029.

The flavour and the nutritional content of fruit is infused in water to increase its nutritional quotient. The global population is becoming more health conscious, and focussing not only on healthy food, but also healthy drinks to ensure complete nutrition. Water with high nutritional quotient such as fruit-infused water, is gaining more popularity in the health conscious population. This increasing popularity of fruit-infused water is expected to drive the growth of the market.

Unique flavours positively influencing the intake of fruit-infused water
Manufacturers of fruit-infused water offer many flavours using different fruits. Amid them, the citrus flavour is more popular among consumers. With increasing popularity of various flavours, manufacturers are experimenting and introducing new flavours. Manufacturers are coming up with innovate new combinations by infusing two or more fruits together in water. This gives new taste and colour to the water. This continuous introduction of new and innovative flavours gives choice to the consumers and is influencing them to try these new versions. Increasing variety and choices for consumers are expected to drive the growth of the market.

Focus on health & wellness ensures opportunities for the infused water Industry
Healthy living is one of the major objectives of consumers worldwide. The urban population is more conscious about fitness. When infused water is paired with a health regime, manufacturers of fruit-infused water get the benefit of positioning their product in the health segment. This provides great opportunities for manufacturers to introduce more flavours in the wellness market.

Fruit-infused water as a healthy substitute for soft drinks
Fruit-infused water is a hydration product that has a taste and nutritional ingredients that can complement a healthy diet. Fruit-infused water can be considered as a substitute for normal drinking water and other soft drinks. Fruit-infused water is consumed along with a healthy diet by health-conscious consumers, and this trend is expected to boost the market demand in the nutritional segment.

Increasing consumption of bottled water fueling the market growth
The consumption of supplied water is decreasing as the consumption of bottled water is increasing day by day. Consumers prefer bottled water in the HoReCa sector, and also while travelling. Carrying bottled water is a much better choice for consumers rather than opting for supplied water when on a tour. This leads to an increase in demand and consumption of bottled water and thus, also increases the demand for bottled water in fruit flavours. The demand driven by the consumption of bottled water is fueling the market growth of fruit-infused water.

Impact of plastic packaging bottles on the environment
Manufacturers of fruit-infused water commonly use plastic bottles for packaging. The usage of plastic has a hazardous effect on the environment as well as human health. Any type of water, which is stored in plastic may cause ill effects on human health after consumption. Carbon footprint also increases when plastic is used as a packaging material. Thus, the use of plastic bottles for packaging is restricting the growth of the fruit-infused water market.


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