And scientists are making the drink smarter. “Ultra-filtered” milk could be the new 1%, and it’s popular among the body-builder and fitness community. This is because the cow’s milk is put through an intense filtration process that gives it 50 percent more protein, 50 percent less sugar, and no lactose. It’s pasteurised, and people say it tastes creamier than regular milk. As it stands, ultra-filtered milk is to dairy what Gal Gadot is to DC Comics movies. It’s taking something that’s already great (a cold glass of milk), and making it more accessible and better than before.